Frieda en Rus
Saddle up for style.
“Set in the barren wastelands of the post-post-apocalyptic Free State, Frieda en Rus is a powerful short-form narrative that touches on themes of family, forgiveness and heritage. Since its original co...”
This project is my means of cultural expression, drawing strongly from a rich South-African ancestry dating back to 1724. As my individual and creative journeys unfold, Frieda en Rus will continue to be the mirror in which I gaze to ponder on self, my history and my future in this beautiful country.
Concept Development
Cinematic Flair
Bring your stories to life with bold, western-inspired animation and a fine art twist. Every frame is a showstopper.
Handcrafted Details
From textured brushwork to dynamic lighting, each project is packed with personality and a dash of cowboy charm.
Expressive Characters
Meet a cast of unforgettable faces - each one sculpted with care and bursting with attitude and emotion.
Immersive Worlds
Step into vibrant, painted landscapes where every scene feels like a living canvas ready for adventure.
Iwan Crafford 2025 Asset Development Showreel
Project Gallery
Early concept exploration
Environment concept
Character concept
Festival submission
Whipshot rifle render
Whipshot rifle staged test
Rifle wireframe
Rifle progress render
Tools staged render
Tools render
Lantern presentation
Coal stove presentation
